Serge Uzzan

Serge Uzzan (born February 19, 1963) is a French advertising executive with a career spanning over three decades in communications, branding and media strategy. A graduate of HEC Paris (class of 1985) and the Wharton School (2001), he has established himself as one of the most respected professionals in French advertising.

Professional career
He began his career in the 1980s as a brand manager at the MGTB/Ayer agency, then at Alice, where he became general manager in 1997.
In 2002, he founded his own communications agency, FAMOUS, focused on media and non-media campaigns.
In 2014, FAMOUS was integrated into the Revolution 9 group and became Lafayette Agency, still managed by Uzzan.
Since 2016, he has been general manager at Parishanghai, an agency specializing in "grand média" communications.

Contributions
Serge Uzzan has distinguished himself through:
Strategic rebranding – transformed Famous into Lafayette Agency, signaling a new stage in French advertising.
International expertise – Wharton graduate, brings a global vision to communication campaigns.
Creative leadership – led teams and impact campaigns for major brands, being recognized as an innovator in media communication.

Author and publicist
In addition to his executive activity, Serge Uzzan is also the author of specialized articles in the field of advertising and branding, published in the business and marketing press. His writings analyze trends in communication, the role of brands and the transformations of the media market, being considered benchmarks for professionals and students in the field.

Current relevance
Today, Serge Uzzan is seen as a leader of the French advertising industry, with a professional legacy that combines strategy, creativity and international expertise. His name is associated with excellence in branding and communication, but also with written reflections that enrich the specialized literature in marketing.